Tingting Liu (Summer)
Product Marketing — turning complex products into clear, compelling stories.
About
Product strategy and growth professional who helps shape customer-centric products, create compelling stories, and drive user growth through analytical insights. I’m passionate about connecting innovative technology brands with consumers and businesses through both online and offline experiences.
Areas of Expertise
- Product Marketing
- Product Strategy
- Go-to-Market Strategy
- Digital Marketing (Paid Ads, SEM, SEO, Social Media, Community)
- Lead Generation
- Marketing Automation
- Marketing Analytics
- Media Buys
Selected Work
Product Positioning & Messaging
Defined clear positioning frameworks and messaging architectures to align product, sales, and marketing teams.
Go-to-Market Strategy
Led launches from strategy through execution, focusing on customer insight, narrative clarity, and measurable outcomes.
Cross-Functional Leadership
Partnered closely with product and engineering to ensure marketing reflects real product value and user experience.
Foundation & Impact
I founded an independent charitable foundation dedicated to supporting youth by prioritizing their physical, social, and educational well-being.
The foundation promotes sports culture and amateur athletic participation, while fostering cross-cultural and community learning to drive social change and address cultural and gender inequality.
Contact
For collaboration, conversations, or opportunities:
summer.tingtingliu@gmail.com